About us

What Is Way-Jay
Way-Jay is a brand with a powerful and touching backstory, founded in honor of Waylon James, my sweet nephew, who was a fighter whose enormous strength, courage and love left a mark on us that will never be forgotten.
Strong As A Mother Pumper
After Waylon's passing, Waylon’s mom Maddison, chose to honor his memory in the most incredible way:
In the midst of navigating the waves of loss and grief, she made it her mission to support little ones in need by continuing to pump and donate her breast milk. I understand how difficult it can be to be a donor, and I'll forever admire my sister's strength and willingness to give this gift during her darkest time. Inspired by Maddison's selflessness and the resilience of her husband, Josh, and their son, Weston, Way-Jay was created to honor Waylon, as well as to support mothers who, like myself, have faced difficulties in their own motherhood journeys.
Although Waylon and Maddison are the heart of the brand, it was also created out of the struggles that I faced on my own motherhood journey. After not receiving the proper help I needed while breastfeeding my first child, I felt empowered to help other mothers and families. I successfully donated over 10,000 ounces of Breastmilk after my second child and became a Certified Lactation Counselor.
Magic Happens Here
Each Way-Jay design is a celebration of every Milk Donating Hero, an empowering message for new moms carving their own paths through motherhood, and, most importantly, a way for us to provide support to bereaved parents.
5% of our profit will be donated to bereaved parents to help cover costly bills, medical expenses, and services that can offer them the mental and emotional aid they require. The brand's motto, "Magic Happens Here," speaks to this goal and the hope that the company's designs will bring joy, comfort, and a sense of community to those who wear them.
In conclusion, Way-Jay is a brand that celebrates life, love, and motherhood, and will continue to carry on the legacy of Waylon James and the spirit of hope and courage that he embodied. Through its commitment to empowering mothers, making a difference in the world, and honoring the memories of loved ones, Way-Jay is much more than just a clothing brand. It is a symbol of hope, courage, and love, and a testament to the resilience and strength of the human spirit.